Who we are

Wild & Ruff is not just a brand, but a welcoming community centered around all dogs who wag their tails seeking the next adventure with their human. Our pups love endless explorations, and aren't afraid of muddy paws! Founded in Truckee, California by Jamie Vine, Wild & Ruff is all about getting the most out of their quests with their best furry friends.

Jamie and her dog Little Miss Bentley have spent countless hours in the wilderness, soaking up the outdoors. Jamie loves to hike, play in the snow, go fishing, boating, camping, and sometimes just cozies up next to the fire -- always with her four legged friends by her side. She is incredibly passionate about dogs, art, design, and immersing herself in nature. So naturally, Wild & Ruff was born! Jamie created a brand that embraces adventure, with a focus on innovative design, a natural and attractive aesthetic, yet built tough for the thrill-seeking dog.

With a commitment to giving back to both Dogs and preserving our grand ol' playground, Wild & Ruff will donate a portion of all sales to local animal rescue organizations such as the Humane Society of Truckee-Tahoe and nature conservation organizations in the Lake Tahoe Area. Without the support of our incredible community, we would not have the opportuity to maintain our beautiful wilderness or help pups in need. Wild & Ruff opened their flagship retail store in June of 2022, and website in September 2022.

Hang With Us!

You can follow Jamie & Bentley on Instagram, where she shares adventures, doggie things and more! @wildandruff


Or, if you are in the Lake Tahoe Area, come say hi at the store! We are open 7 Days a week and Little Miss Bentley is often giving store tours and free kisses!


Wild & Ruff